Internet marketing is the process of reaching and subsequently establishing relationships with prospective customers online. It begins with a website, the heart of an Internet marketing strategy. Other Internet marketing initiatives are:
- Search engine optimization (SEO) – utilizing keywords relevant to the business to drive traffic to the website through increased visibility on search engines such as Google and Bing. As known as organic placement.
- Pay-per-click advertising (PPC) – bidding on chosen keywords to selectively deliver advertisements to search engine users.
- Directory Listings – paying to be included in high traffic websites that are directories.
- Social Media Marketing – using social media networks like Twitter, Tumblr, and Facebook (to name a few) to interact with consumers in the target market.
- Email marketing – digital direct marketing where contacts from either purchased or established lists are sent marketing materials.
