With the proliferation of Internet marketing many business owners abandon traditional marketing strategies in favor of digital. That is a mistake. Many business benefit from an integrated strategy that combines both. Traditional marketing outlets are:
- Magazine – Ads in magazines that are read by the target market can be used to establish brand credibility and also increases traffic to websites for further interaction by the customer. Magazine interaction can also be obtained by writing articles and submitting them as features.
- Radio – Radio interviews increase exposure as does advertising during relevant programming.
- Newspaper – Newspaper advertising isn’t what it once was but glossy inserts are economical as are traditional ads. Doing interviews in newspapers are also a great way to increase exposure.
- Television – Television advertising is more affordable that believed, especially with local cable advertising rates.
- Trade Shows – While not beneficial for all businesses, business-to-business companies especially benefit from having face time with key buyers.
- Direct Mail – Sending marketing materials of interest directly to customers has always been a great way to increase visibility.
- Public Relations – press releases and other communications directly to target consumers helps to establish a voice for your business.
While each of these have their place in a business’ overall marketing strategy the most important factors will be cost, return on investment, and reach.
